I'm Alex Wills.Growth Marketing Expert.
Marketing leader with 14+ years of experience building high-performing growth teams and departments. Extensive experience driving millions in revenue for highly-regulated fintech, real estate, private equity products as well as digital agencies. Expertise in B2B and DTC demand generation, lead-to-sales funnel automation, SEM / paid media, and leveraging generative AI with digital marketing.
Marketing Lead Wins
Millions in revenue growth generated at in-house roles. Exponential growth in agency referral-driven client acquisition.
Streitwise
Bitcoin IRA
Head of Marketing
Lead & executed the campaigns that generated $28 million in fundraising at Streitwise (including $20m for an office REIT in the post-Covid office environment), $90+ million at Bitcoin IRA, and delivered 323 new clients via referrals at the GTMA agency.
Adept at collaborating with C-level executives to make data-driven business decisions.
- SEO & CRO
Content Optimization
A/B Testing
HotJar
SEMRush
AHrefs
- SEM / Growth
Google Adwords
Meta Ads
Microsoft Ads
Affiliate Marketing
Impact Radius
Partnerships
- CRM / Automation
Hubspot
Zapier
Lead Drip
Salesforce
Klaviyo
- Generative AI
OpenAI API
Midjourney
claude
programmatic content generation
Case Studies
2018 - 2025
streitwise
Scaled marketing department to raise over $20 million for office REIT
At Streitwise, I led marketing and fundraising efforts for the Office REIT, raising >$20 million from 1,500+ retail investors with five consecutive growth years (>$6 million in 2022) and raising $7.8M from separate syndicated offerings.
Location
Beverly Hills, CA (On-Site)
Raised (Office REIT)
$20.2 million
Raised (Multifamily Syndications)
$7.8 million
2017 - 2018
Bitcoin IRA
Scaled digital strategy for fintech startup to over $90 million raised
Through an aggressive digital advertising strategy, I leveraged multiple paid media channels, including Google Ads (Search & Display), Facebook Ads, Quora, Reddit, Retargeting, Bing, Quora, AdRoll, and Yahoo Gemini, to drive high-quality leads and significantly boost customer acquisition. Within one year, I scaled the department’s ad spend to over $880k/month, achieving a 2.2x ROAS (25.2 gross ROAS) and generating over $22 million in investments by February 2017. This rapid growth required the expansion of the sales team to 25+ employees to process the volume of leads.
Location
Sherman Oaks, CA (On-Site)
Raised (2017 - 2018)
Over $90 million
Raised (February 2018)
$22 million
2013 - 2017
GTMA
Director of Lead Generation @ GTMA
Established and led the agency’s Lead Generation department. This department consisted of PPC, Display/Remarketing, and social advertising to drive real estate leads for on-site sales teams. I developed and implemented best practices for PPC, Display, and social advertising. Additionally, I built and scaled the SEO department.
As a member of GTMA’s management team, I played a key role in leading B2B marketing efforts, significantly boosting brand visibility and client acquisition.
Location
DTLA / Santa Monica, CA (On-Site)
Total Clients Brought In
323 Multifamily Projects
- Experiences
“His approach extends to the digital transformation of our investor portal, transitioning to a new platform with enhanced features that significantly improved the investor experience with both a Streitwise iOS app and a new transfer agent service. In addition, Alex’s SEM strategies, content marketing, and paid campaigns resulted in a substantial increase in organic traffic, while his website redesigns and lead funnels formed the
backbone of our marketing operations.”
Jeffrey Karsh
CEO, Streitwise
Managing Director, Tryperion Holdings
“First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.”
Forbes on Alex's PPC Ads
Forbes Staff
“Streitwise was launched in 2017 and saw significant growth from 2018 through mid-2022, with a capital raise of $20.8 million which was a direct result of Alex launching an affiliate program, engaging with our existing shareholder base through periodic email communications to drive subsequent share purchases, and coordinating targeted marketing efforts with third parties, SEM / paid media efforts, and lead funnels.”
Janet Pudelko
CFO, Tryperion Holdings
CFO, Streitwise
“As a law firm, we were struggling to stand out in a crowded market, and we needed a strategic shift to drive leads and grow our client base. Alex came in and completely transformed our paid media strategy, crafting highly targeted campaigns that brought in more clients, helping our firm quadruple our business in just under a year. Alex’s ability to analyze data, optimize ad spend, and create compelling content was unmatched. We saw immediate results, and the sustained growth has been nothing short of remarkable. Hale Law is now one of the largest law firms in Florida thanks to Alex’s efforts.”
Patrick Hale
Managing Partner, Hale Law
“Initially, we had some challenges in driving quality leads and increasing new leases across our portfolio. They developed a targeted, data-driven strategy that significantly expanded our reach. The results were incredible—our leads surged, and we saw a notable rise in new leases. Thanks to their expertise, we’ve successfully moved nearly our entire portfolio to GTMA, now managing 74 properties with them.”
Vikki Sherman
National Director of Marketing, Fairfield Residential
If you’re looking for a marketing leader with a proven track record in driving rapid growth, building high-performing teams, and delivering impactful campaigns, I’d love to connect. With experience spanning real estate, fintech, startups, and agency environments, I bring a dynamic and results-driven approach to every project. Reach out if you’re ready to take your marketing and growth strategies to the next level.