About
Hi - I'm Alex Wills
A growth marketing leader with 14+ years of experience building and leading high-performing teams to drive millions in revenue across diverse industries, including highly regulated fintech, real estate, private equity spaces, and B2B as well as DTC products. Whether in in-house roles or agency environments, I specialize in growth strategies and positioning companies for sustained success. This mindset has fueled results in my last three roles:
- Streitwise: Employee #1. Kickstarted the brand’s growth, raising over $28 million since 2018, including $20 million generated in the post-Covid office real estate market for an office-centric REIT product. Established brand as a widely recognized leader in real estate investing.
- Bitcoin IRA: Executed all outbound marketing for the brand, garnering recognition in Forbes Magazine and achieving over $90 million in raised investments, dominating the fintech investing space.
- GTMA: I grew the lead generation department into a revenue-driving powerhouse with over 300 clients and helped the agency earn an Inc. 5000 designation.
Originally from Orlando, FL, I now call Culver City, CA home, located right in the vibrant Silicon Beach tech ecosystem.
Early pivotal roles
I’ve played a pivotal role in the early growth stories of the last three full-time roles as a Marketing Director. All three firms have grown to be dominant in their respective spaces, including Inc. 5000 designations, recognition by Forbes Magazine, and awards.
(Grew to 9 associates)
(Grew to >35 associates)
(Grew to 28 associates)
Outside of work, I’m a proud father of two daughters (ages 3 and 2) and an unapologetic fitness junkie. My athletic journey includes being a former collegiate athlete on the Florida Gators Track & Field national championship team, competitive rower, as well as membership in the 1,000lb club in the weight room.
I’ve also visited 14 different safari parks across three continents, with video content from my mountain gorilla trekking adventure recently featured in Condé Nast Traveler.
These stats matter, right?
This may not matter to every company but this demonstrates my commitment to speed, effectiveness, and a dedication to continual improvement.
(track)
(track)
(rowing)
(Weightroom)