Portfolio
- Featured Projects
2018 - 2024
Streitwise
Marketing Director @ Streitwise
At Streitwise, I led marketing and fundraising efforts for the Office REIT, raising over $20 million from 1,500+ retail investors with five consecutive growth years (over $6 million in 2022) and raising $7.8M from separate syndicated offerings in 2022-2023.
Role
Marketing Director
Industry
Real Estate Investing / Fintech
Location
Beverly Hills, CA (On-Site)
2017 - 2018
Bitcoin IRA
Director of Demand Generation @ Bitcoin IRA
I built and led the lead generation department. Through an aggressive digital advertising strategy, I leveraged multiple paid media channels, including Google Ads (Search & Display), Facebook Ads, Quora, Reddit, Retargeting, Bing, Quora, AdRoll, and Yahoo Gemini, to drive high-quality leads and significantly boost customer acquisition. Within one year, I scaled the department’s ad spend to over $880k/month, achieving a 2.2x ROAS (25.2 gross ROAS) and generating over $22 million in investments by February 2017. This rapid growth required the expansion of the sales team to 25+ employees to process the volume of leads.
Role
Director of Demand Generation
Industry
Investing / Personal Finance
Location
Sherman Oaks, CA (On-Site)
2013 - 2017
GTMA
Director of Lead Generation @ GTMA
Established and led the agency’s Lead Generation department. This department consisted of PPC, Display/Remarketing, and social advertising to drive real estate leads for on-site sales teams, generating over $347k in monthly revenue. I developed and implemented best practices for PPC, Display, and social advertising, which led to the successful execution of 323 real estate development projects and positioned GTMA as a preferred vendor for 34 top property managers & developers like Fairfield Residential, Lennar Corporation, and Asset Campus Housing.
Role
Director of Lead Generation
Industry
Real Estate / Agency
Location
DTLA / Santa Monica, CA (On-Site)
2018 - 2024
Tryperion Holdings
Marketing Director @ Tryperion Holdings
Tryperion Holdings is the private equity entity that manages the Streitwise assets. Tryperion Holdings rebranded from Tryperion Partners, which I spearheaded the branding changes. My role was to expand brand awareness, create fundraising strategies for acquiring HNW investors, create/expand the firm’s presence as a syndication for real estate investment offerings, and generate media and collaborative branding material for the firm, such as branded pitchbooks and the website. Marketing efforts led to raising $7.8M from syndicated offerings in 2022-2023 and creating investor materials that secured $46.5M in Fund IV in 2024 from HNW investors.
Role
Marketing Director
Industry
Real Estate / Private Equity
Location
Beverly Hills, CA (On-Site)
