When I joined Streitwise, the company’s REIT was struggling. Despite managing a promising office REIT, Tryperion had only a handful of investors, mostly family friends, and their marketing agency had generated few leads and even fewer investments. With previous success taking Bitcoin IRA to market, managing the lead generation strategy for a department that would eventually bring over $90 million in investments and success growing the real estate agency GTMA to over 300 clients, I was brought in to turn things around.

I quickly overhauled Streitwise’s branding, partnering with Saatchi & Saatchi for a new logo and rebranding from “stREITwise” to “Streitwise.” I redesigned the website to focus on lead generation and enhanced the user experience to capture sign-ups and a new investor portal to help users track their investments. I worked with the C-Suite and regulatory bodies to add the ability to auto-invest and reinvest dividend earnings and enhance the sign-up process.

Once the lead funnel and customer lifecycle was generated, , I formed key partnerships with financial influencers (such as the Motley Fool), enacted a heavy paid media / SEM campaign to grow the brand.

To continue to leverage growth into the post-Covid office era, I worked with the C-Suite to expand our product offerings using Reg A+ and 506(b) / 506(c) syndications, to allow investors to invest in multifamily offerings. We raised $7.8 million in 2022-23 from this separate product alone.

By 2022, we raised over $20 million from 1,500+ retail investors, with $6 million raised that year alone, all on a minimal marketing budget. Over $5 million from managed partnerships.

Through strategic marketing, fundraising optimization, and a clear focus on investor experience, I helped transform Streitwise into one of the largest real estate crowdfunding services in the industry.